GOOD PEOPLE
GOOD PEOPLE
BRAND
PR
GLOBAL
Goodpeople
GOOD PEOPLE
 
Introduction
History
CI
CEO Message
History
    GOOD PEOPLE > History
GOOD PEOPLE  footprints working together with customer
2019   Jonghyeon Lee was appointed as the CEO
2017   Launched ¡®Life Goes on Bra,¡¯ a functional bra for females
  Min Cho was appointed as the CEO
  Launched Ddoksaeng(Smart hygiene underwear), functional underwear for females
2016   Established joint-venture corporation:¡®Shandon handu goodpeople E-business Co., Ltd¡¯
2015   Launched ¡®MON2SUN¡¯, a basic concept shop
  Successfully hosted Sexy Cookie¡¯s Sexy Back Contest ¡®Find Sexy Back Goddess¡¯
  Renewed Yes,¡¯ the first coordination underwear in Korea
  Renewed SHOW YOUR UNIQUE Yes
  ¡®Body Gear¡¯ won BEST INNOVATION prize presented by 2015 ESK(Ergonomics Society of Korea)
  G-Gear, a highly functional base layer for sports, participated in ISPO, Munich.
2014   ¡®Body Gear¡¯ became the official partner of LIG Professional Volleyball Club
  Participated in 2014 Shanghai Mode Lingerie Fashion Show(Body Gear)
  Good People Co., Ltd. started international shipping
  Launched ¡®Body Gear,¡¯functional underwear for males
  Sexy Cookie sponsored 2014 Miss Sexy Back Contest
  Yes¡¯ released military underwear line
  Yes¡¯ opened the second store in Malaysia(Johor Bahru)
  Good People Co., Ltd. opened integrated online shop
  Concluded MOU with Ministry of Health and Welfare for project to help senior citizens who live alone
  Yes¡¯ opened the first store in Indonesia
2013   Yes¡¯ opened the first store in Malaysia
  Participated in 2013 Shanghai Mode Lingerie Fashion Show
  Launched GX-FIT, highly functional underwear for sports
  Good People Co., Ltd.¡¯s ¡®Bodyguard¡¯ won prize in Innerwear department presented by 2013 Korea Fashion Quality Awards
  Successfully completed 2013 Korea Fabric and Fashion Awards
  Participated in ¡®Preview in China¡¯
  Bodyguard received Bronze Award in ¡°Seoul Creative Festival TVCF AWARD 2012¡±
2012   Awarded a prize in ¡®SEOUL TVCF AWARD¡¯
  Launched 1st olor
  Awarded a prize with BODYGUARD by Korea fashion quality grand
2011   Celebrated 20th anniversary ceremony of GOOD PEOPLE
  Advanced Yescode to Shanghai, China
2010   Launched Bodyguard MW
  Participated in underwear fashion show of 2010 Shanghai expo the first in underwear industry
     (Asia Chic star award)
2009   Introduced a plus alpha proposal system of GOOD PEOPLE
2008   Appointed president Woo Hwan, Yoon
  Incorporated into an affiliate of GNG investment Inc.
  Participated in Mode City in Paris
  Selected as the number 1 company in customer satisfaction (KCSI), brand power in the Korean      innerwear industry.
  Launched a Soft cafe I
  Launched a modern stylish lingerie Sexy Cookie City line
  Participated in Lingerie America
  Participated in Salon international de la lingerie with ¡°J¡± brand in Paris
2007   Bodyguard was certified as the number 1 company in brand power (K-BPI) in the Korean innerwear      industry.
  Launched Yes men¡¯s underwear brand line ¡°Y-MEN¡±
  Participated in Preview in Shanghai 2007
2006   Advanced Yescode to Shanghai, China
  Selected as the number 1 company in customer satisfaction (KCSI) in the Korean innerwear industry.
  Completed Good People¡¯s factory in Gaesung Gongdan
  Participated in Preview in Shanghai 2006
  Launched a Happy underwear ¡°Sugar Free¡±
2005   Selected as the number 1 company in customer satisfaction (KCSI) in the Korean innerwear industry.   Launched a stylish lingerie Sexy Cookie the first in Korea
2004   Implemented the fourth incurable disease operation support ¡°Baby, it was painful for long¡±
  Established Good People (Shanghai) Co., Ltd in Shanghai
  1Exceeded 10 billion sales of 1925 20-year-old sensibility underwear Yes
  Selected as the number 1 company in customer satisfaction (KCSI), brand power in the Korean      innerwear industry.
  KWPI awarded by webpower No. 1 in a clothing sector of Korea industry
  KDPI No 1 for fifth straight year awarded by Bodyguard design power
  Launched 1925 20-year-old sensibility underwear ¡°Yes¡±
  Participated in Salon international de la lingerie in Paris with ¡°J¡± for second straight year
2003   mplemented the third incurable disease operation support ¡°Baby, it was painful for long¡±
  Renewed and upgraded kiss point system by mileage system
  ¡°miracle of a bean¡± of BODYGUARD awarded by a print media sector of Korea AD grand prize
  Launched Bonnie & clyde brand for Home shopping only
  Selected as the number 1 company in design preference (KDPI) in the Korean innerwear industry.
  Participated in Salon international de la lingerie the first in the underwear industry
2002   Implemented the second incurable disease operation support ¡°Baby, it was painful for long¡±
  Received as the number 1 company in customer satisfaction (KCSI), innovative leadership, and      design preference (KDPI) in the Korean innerwear industry.
  Awarded a prize with magic air bra of BODYGUARD by Korea marketing grand prize
  Changed an enterprise CI and BODYGUARD BI
2001   Implemented the first incurable disease operation support ¡°Baby, it was painful for long¡±
  Awarded a prize with BODYGUARD by a management case sector of Korea industry design
     management grand prize
  Introduced high-tech business support "Web POS(Point of Sales)" system the first in the industry
  Selected as the number 1 company in design preference(KDPI), innovative leadership at marketing,      and best case study in Korean design award.
  Held the first Korean underwear war
2000   Selected as the number 1 company in customer satisfaction (KCSI), brand power (K-BPI), and design      preference (KDPI) in the Korean innerwear industry.
  Introduced the first merchangdise bond system / mileage system (Wild card) in the underwear
     industry
  Awarded a prize with CSC by a market leadership activity case sector of Korea marketing grand prize
  Introduced a professional management leader system "TSC (Top Sales Counselor)"
  Found Frankenstein broadcasting station (four-four, 4 second on Aprill 4,2000)
  KBPI No.1 with BODYGUARD by a man's underwear sector of Korea industry brand power
1999   Relocated a head office
  Opened a distribution center in Paju
  Introduced high-tech logistic support system ¡°DAS(Digital Assort System)
  BODYGUARD hat, white panty awarded by a radio sector of this year¡¯s advertisement
1998   Awarded a prize with cheering of Don&Dons in New York Festival
  Opened a distribution center in Duckpyung
  Installed an internet store management system CSC(Call Service Center)
1997   Listed on KOSDAQ
  Established a racing team ¡°JAMES DEAN¡± the first in the clothing industry
  Fitting room dual of Bodyguard selected by MEGA AD Award excellent advertisement
  Achieved an anti-bacterial hygiene deodorization process ¡°SF¡± mark certificate the first In the
     domestic underwear industry(Hygiene process guarantee enterprise certificate)
  Established a product development laboratory certificated by Korea Industrial Technology Association
1996   Awarded a prize with ¡°blitzkrieg¡± of Bodyguard by a clothing printing sector of Korea advertisement
     grand prize
  Launched a pleasant underwear ¡°DON&DONS¡±
  Held the Last Jean ¡°JAMES DEAN JEAN¡± competitive show and a fashion show
1995   Launched a popular sensibility underwear ¡°BODYGUARD¡± and hold a fashion show
1993   Established a factory in Jeonju
  Established Good People Co., Ltd
1991   Launched a fashion underwear in new concept, named ¡°James Dean¡±
 
GOOD PEOPLE
48, Achasan-ro 17-gil, Seongdong-gu, Seoul, Korea TEL : 82-080-320-6600
Copyright ¨Ï GOOD PEOPLE All Rights Reserved.